The “About” page is one of the most under utilized web pages on your website. Many businesses treat the about page as a place to talk about themselves. And rightly so…it is a page where customers can learn about you. However, while the content of the page is about you, the focus of the page should be about your customers.
An effective about page is one that tells your unique story, but does so in a way that conveys value and benefits to the reader.
I’ve compiled some resources and examples for crafting the perfect About page.
Resources on How to Write Great About Pages
- 5 Rules for Your About Page by Seth Godin
- How to Get a Date With George Clooney (or Write the Perfect Ecommerce About Page) by Shopify
- A lengthy, research based essay: “About Us” Information on Websites by Nielsen Norman Group
About Page Inspiration
I’ve collected a few examples of about pages that will inspire you: